[ Blog ]

It is difficult for luxury brand owners to make money now

According to the US Women’s Wear Daily News, a representative of the US luxury brand Ralph Lauren announced that the second half would cut advertising costs, particularly in the delivery of paper media. As part of the company’s progressive transformation strategy, Ralph Lauren said it would take more cost-cutting measures to reduce trafficking in the United States and Europe, but did not disclose whether serving in Greater China will also be reduced.
 
It is reported that, Ralph Lauren has been part of the fashion magazine sent the cancellation notice served, and the amount invested in some fashion media will also be reduced. The source said, Ralph Lauren still plans to put some media, such as Vanity Fair, Vogue, GQ Style ,, New York Times and Wall Street Journal, but the amount invested greatly reduced than before. In addition the company of Hearst’s media brands serving several are greatly reduced compared to before, a list of some of the media have been marginalized out of the running program.
 
However, the company spokesman declined to specify which of several media have been withdrawn and the proportion of media delivery cuts, Ralph Lauren said the current plans to increase contributions to their official website.
 
Since the 2016 fiscal year, Ralph Lauren every quarter sales are declining, resulting in full-year sales fell nearly 3%. The company official, adversely affected closed shop, inventory and store traffic and other weak person, business more difficult this year, double-digit decline in net revenue will appear. As part of the restructuring, expected during the 2017 fiscal year we will continue to shut down more than 50.

 Read    Comment

More Posts

New Ralph Lauren watch in 2016

The new models RL888 Ralph Lauren line is the first designed specifically for women’s watches round series. It is located on Madison Avenue flagship store in New York, 888 women named, the appearance of modern fashion, including rose gold and stainless steel models 18k, diamond or ordinary models, as well as an Art Deco styling …

 Read    Comment

Ralph Lauren has cut more paper media advertisings

Top with Polo shirt Ralph Lauren (Ralph Lauren) decided to further savings in the fall, will cut off part of the magazine’s advertising, primarily for the implementation of the United States and Europe. Ralph Lauren spokesman said the plan is part of the strategy of the company, “The Way Forward.” While refused to disclose the …

 Read    Comment

Ralph Lauren developed two new diamond watches

In 2016, Ralph Lauren once again to the theme of fine jewelry, with the introduction of two new art deco-inspired diamond watch, the traditional watchmaking and advanced technology to create a professional jewelry inlaid infinite style. “My RL888 and 867 series inspired by Madison Avenue flagship store”, Ralph Lauren said, “I think through the elegant …

 Read    Comment

Ralph Lauren revenues continued to decline in the first quarter

Ralph Lauren Corp. (NYSE: RL) Ralph Lauren income has been falling for a sixth season, in addition to the dollar, and the huge profit margins destocking oppression restructuring plan expenditure in the last quarter of the 2017 fiscal year, a group made more profit to loss, but adjusted EPS was better than market expectations, stimulate …

 Read    Comment

Ralph Lauren closed many shops worldwide

Ralph Lauren Corp. (NYSE: RL) Ralph Lauren Group’s new CEO Stefan Larsson “Wall Street Journal” on a large scale before the visit revealed that closed shop and thousands of layoffs in the report published on Monday, disc Group shares today trading session plunge more than 10%. With the Group’s restructuring plan in detail in today’s …

 Read    Comment

Ralph Lauren 867 series

With respect to the common round, square table more of a neat, chic style atmosphere circular case. Geometric shapes square meter modern fashion, unique personality is not too sharp. As modern women will be in neat calm ease, and still conceal their amorous. Three-dimensional curves of the case, not only reveal the charm of modern …

 Read    Comment

Ralph Lauren introduced two new high-end jewelry

In 2016, Ralph Lauren once again to the theme of fine jewelry, with the introduction of two new art deco-inspired diamond watch, the traditional watchmaking and advanced technology to create a professional jewelry inlaid infinite style. “My RL888 and 867 series inspired by Madison Avenue flagship store”, Ralph Lauren said, “I think through the elegant …

 Read    Comment

How should we wear polo shirts?

Into the summer, cool and stylish become a new topic of men, as one of the few active shirt, polo shirt is more appropriate than a single product, but people know it can not always get rid of the image of the movement of sweat, polo shirt as fashion show regulars, in fact, has already …

 Read    Comment

The past and present of polo shirts

In the 19th century, the United States Brooks Brothers grandson of the founder John E.Brooks to European buyers. In England, he watched a polo match, and noted that athletes collar buttons are fixed together to prevent wind flap. John E. Brooks put this idea back to the United States and applied on a dress shirt. …

 Read    Comment

Ralph Lauren Polo Shirts will shut 50 stores

In Men Polo T Xu famous Ralph Lauren, because of poor sales of poor management, the company is currently going through a painful period of BPR. June 7 the same day, announced the brand new CEO will perform the reconstruction plan to close 50 stores, cut 1,000 people. Built in 1968, Ralph Lauren, has been …

 Read    Comment

Ralph Lauren Australia Ralph Lauren Polo Australia Ralph Lauren Polo Shirts Australia Ralph Lauren Polo Caps Australia Cheap Ralph Lauren Australia Ralph Lauren Sale Australia Ralph Lauren Outlet Australia Ralph Lauren Australia Online